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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1864
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dc.contributor.authorEckhardt, Giana M.
dc.contributor.authorDholakia, Nikhilesh
dc.contributor.authorVarman, Rohit
dc.date.accessioned2021-08-26T07:06:29Z-
dc.date.available2021-08-26T07:06:29Z-
dc.date.issued2013
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84875290110&doi=10.1177%2f0276146712465185&partnerID=40&md5=6c4df31d8bbe067c742156c668cd725d
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1864-
dc.descriptionEckhardt, Giana M., Suffolk University-Marketing, 8 Ashburton Place, Boston, MA 02108, United States; Dholakia, Nikhilesh, University of Rhode Island, United States; Varman, Rohit, Indian Institute of Management, Calcutta, India
dc.descriptionISSN/ISBN - 2761467
dc.descriptionpp.7-12
dc.descriptionDOI - 10.1177/0276146712465185
dc.description.abstractDiscussions of ideology are akin to walking a tightrope, especially in a discipline that largely views itself as nonideological, but whose concepts are used to advance ideas and ideologies of all kinds. Through three insightful refereed articles and four invited commentaries, this special issue of the Journal of Macromarketing manages to walk the tightrope, even though the balance bar lurches dangerously to one side and then to the other. As the special issue editors, in this introductory essay, we set up the context for discussions of ideology and marketing, provide some of our views, and then introduce the seven contributions via brief previews. © The Author(s) 2012
dc.publisherSCOPUS
dc.publisherJournal of Macromarketing
dc.relation.ispartofseries33(1)
dc.subjectGlobalization
dc.subjectIdeology
dc.subjectMacromarketing
dc.subjectMarketing
dc.subjectNeoliberalism
dc.titleIdeology for the 10 Billion: Introduction to Globalization of Marketing Ideology
dc.typeReview
Appears in Collections:Marketing

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