Marketing
: [3]
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 3 of 3
Issue Date | Title | Author(s) |
2013 | Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspective | Tarafdar, Monideepa; Singh, Ramendra; Anekal, Prashanth |
2013 | Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology | Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit |
2012 | Bringing "social" into sales: The impact of salespeople's social media use on service behaviors and value creation | Agnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv K.; Singh, Ramendra |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 3 of 3