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Issue Date
Title
Author(s)
2013
Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspective
Tarafdar, Monideepa
;
Singh, Ramendra
;
Anekal, Prashanth
2013
Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
2012
Bringing "social" into sales: The impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyap, Rajiv K.
;
Singh, Ramendra
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Author
2
Singh, Ramendra
1
Agnihotri, Raj
1
Anekal, Prashanth
1
Dholakia, Nikhilesh
1
Eckhardt, Giana M.
1
Kashyap, Rajiv K.
1
Kothandaraman, Prabakar
1
Tarafdar, Monideepa
1
Varman, Rohit
Subject
1
Bottom of the Pyramid
1
Brand Community
1
Electronic Word-Of-Mouth
1
Globalization
1
ICT innovations
1
ICT-enabled development
1
Ideology
1
Macromarketing
1
Market development
1
Market separations
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Date issued
2
2013
1
2012