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Marketing : [3] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 3 of 3
Issue DateTitleAuthor(s)
2013Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspectiveTarafdar, Monideepa; Singh, Ramendra; Anekal, Prashanth
2013Ideology for the 10 Billion: Introduction to Globalization of Marketing IdeologyEckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit
2012Bringing "social" into sales: The impact of salespeople's social media use on service behaviors and value creationAgnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv K.; Singh, Ramendra
Collection's Items (Sorted by Submit Date in Descending order): 1 to 3 of 3

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Author
  • 2 Singh, Ramendra
  • 1 Agnihotri, Raj
  • 1 Anekal, Prashanth
  • 1 Dholakia, Nikhilesh
  • 1 Eckhardt, Giana M.
  • 1 Kashyap, Rajiv K.
  • 1 Kothandaraman, Prabakar
  • 1 Tarafdar, Monideepa
  • 1 Varman, Rohit
Subject
  • 1 Bottom of the Pyramid
  • 1 Brand Community
  • 1 Electronic Word-Of-Mouth
  • 1 Globalization
  • 1 ICT innovations
  • 1 ICT-enabled development
  • 1 Ideology
  • 1 Macromarketing
  • 1 Market development
  • 1 Market separations
  • . next >
Date issued
  • 2 2013
  • 1 2012
Has File(s)
  • 3 false
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