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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1769
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dc.contributor.authorBhanja, Nivedita
dc.contributor.authorMehta, Ritu
dc.date.accessioned2021-08-26T06:24:19Z-
dc.date.available2021-08-26T06:24:19Z-
dc.date.issued2016
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1769-
dc.descriptionNivedita Bhanja, Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India; Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
dc.publisherAR-IIMC
dc.publisher12th ACR Conference on Gender, Marketing and Consumer Behaviour
dc.publisherParis
dc.titleDiscourses in Popular Culture and the Emerging Intersectionality of Gender
dc.typeConference Paper
Appears in Collections:Marketing

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