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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1768
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dc.contributor.authorMehta, Ritu
dc.contributor.authorAgarwal, S.
dc.date.accessioned2021-08-26T06:24:19Z-
dc.date.available2021-08-26T06:24:19Z-
dc.date.issued2018
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1768-
dc.descriptionMehta, Ritu, Marketing Group, IIM Calcutta
dc.publisherAR-IIMC
dc.publisher43rd Annual Macromarketing Conference
dc.publisherLeipzig, Germany
dc.titleBrand extension decisions for organic products
dc.typeConference Paper
Appears in Collections:Marketing

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