Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1768| Title: | Brand extension decisions for organic products |
| Authors: | Mehta, Ritu Agarwal, S. |
| Issue Date: | 2018 |
| Publisher: | AR-IIMC 43rd Annual Macromarketing Conference Leipzig, Germany |
| Description: | Mehta, Ritu, Marketing Group, IIM Calcutta |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1768 |
| Appears in Collections: | Marketing |
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