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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1766
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dc.contributor.authorJaikumar, Saravana
dc.date.accessioned2021-08-26T06:24:19Z-
dc.date.available2021-08-26T06:24:19Z-
dc.date.issued2017
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1766-
dc.descriptionJaikumar Saravana, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata
dc.publisherAR-IIMC
dc.publisherChicago Booth Delhi Conference
dc.relation.ispartofseriesB118/Dec
dc.titleQuantitative Marketing and Marketing Analytics
dc.typeConference Paper
Appears in Collections:Marketing

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