Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1766| Title: | Quantitative Marketing and Marketing Analytics |
| Authors: | Jaikumar, Saravana |
| Issue Date: | 2017 |
| Publisher: | AR-IIMC Chicago Booth Delhi Conference |
| Series/Report no.: | B118/Dec |
| Description: | Jaikumar Saravana, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1766 |
| Appears in Collections: | Marketing |
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