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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1765
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dc.contributor.authorSreekumar, Arun
dc.contributor.authorJaikumar, Saravana
dc.contributor.authorDutta, Shantanu
dc.contributor.authorViswanathan, Madhu
dc.date.accessioned2021-08-26T06:24:19Z-
dc.date.available2021-08-26T06:24:19Z-
dc.date.issued2017
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1765-
dc.descriptionSaravana Jaikumar, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata; Shantanu Dutta, Dave and Jeanne Tappan Chair in Marketing, Marshall School of Business, University of Southern California; Arun Sreekumar, University of Illinois at Urbana Champaign; Madhu Viswanathan, Diane and Steven N. Miller Centennial Chair in Business, University of Illinois at Urbana Champaign
dc.publisherAR-IIMC
dc.publisher39th INFORMS Marketing Science Conference
dc.publisherUniversity of Southern California, Los Angeles, USA
dc.titleEffect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour
dc.typeConference Paper
Appears in Collections:Marketing

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