Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1765| Title: | Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour |
| Authors: | Sreekumar, Arun Jaikumar, Saravana Dutta, Shantanu Viswanathan, Madhu |
| Issue Date: | 2017 |
| Publisher: | AR-IIMC 39th INFORMS Marketing Science Conference University of Southern California, Los Angeles, USA |
| Description: | Saravana Jaikumar, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata; Shantanu Dutta, Dave and Jeanne Tappan Chair in Marketing, Marshall School of Business, University of Southern California; Arun Sreekumar, University of Illinois at Urbana Champaign; Madhu Viswanathan, Diane and Steven N. Miller Centennial Chair in Business, University of Illinois at Urbana Champaign |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1765 |
| Appears in Collections: | Marketing |
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