Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1765
Title: Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviour
Authors: Sreekumar, Arun
Jaikumar, Saravana
Dutta, Shantanu
Viswanathan, Madhu
Issue Date: 2017
Publisher: AR-IIMC
39th INFORMS Marketing Science Conference
University of Southern California, Los Angeles, USA
Description: Saravana Jaikumar, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata; Shantanu Dutta, Dave and Jeanne Tappan Chair in Marketing, Marshall School of Business, University of Southern California; Arun Sreekumar, University of Illinois at Urbana Champaign; Madhu Viswanathan, Diane and Steven N. Miller Centennial Chair in Business, University of Illinois at Urbana Champaign
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1765
Appears in Collections:Marketing

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