Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1763| Title: | Impact of lifestyle diseases on consumption and role of insurance in an emerging economy |
| Authors: | Jaikumar, Saravana Dutta, Shantanu Sood, N. Narasimhan, O. |
| Issue Date: | 2017 |
| Publisher: | AR-IIMC 39th INFORMS Marketing Science Conference University of Southern California, Los Angeles, USA |
| Description: | Jaikumar Saravana, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata; Shantanu Dutta , Dave and Jeanne Tappan Chair in Marketing, Marshall School of Business, University of Southern California; |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1763 |
| Appears in Collections: | Marketing |
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