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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1760| Title: | How Customer Involvment Influences credit Card Loyalty Reward programes in India? |
| Authors: | Singh, Ramendra Matthew, Liu T. Brock, J.L. Sy-Changco, J.A. |
| Issue Date: | 2011 |
| Publisher: | AR-IIMC 48th Annual Meeting of the Eastern Academy of Management Boston, USA |
| Series/Report no.: | 11-14 May |
| Description: | Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1760 |
| Appears in Collections: | Marketing |
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