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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1760
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dc.contributor.authorSingh, Ramendra
dc.contributor.authorMatthew, Liu T.
dc.contributor.authorBrock, J.L.
dc.contributor.authorSy-Changco, J.A.
dc.date.accessioned2021-08-26T06:24:19Z-
dc.date.available2021-08-26T06:24:19Z-
dc.date.issued2011
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1760-
dc.descriptionRamendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
dc.publisherAR-IIMC
dc.publisher48th Annual Meeting of the Eastern Academy of Management
dc.publisherBoston, USA
dc.relation.ispartofseries11-14 May
dc.titleHow Customer Involvment Influences credit Card Loyalty Reward programes in India?
dc.typeConference Paper
Appears in Collections:Marketing

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