Please use this identifier to cite or link to this item:
Title: How Customer Involvment Influences credit Card Loyalty Reward programes in India?
Authors: Singh, Ramendra
Matthew, Liu T.
Brock, J.L.
Sy-Changco, J.A.
Issue Date: 2011
Publisher: AR-IIMC
48th Annual Meeting of the Eastern Academy of Management
Boston, USA
Series/Report no.: 11-14 May
Description: Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
Appears in Collections:Marketing

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.