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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1759
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dc.contributor.authorBhanja, Nivedita
dc.contributor.authorMehta, Ritu
dc.date.accessioned2021-08-26T06:24:19Z-
dc.date.available2021-08-26T06:24:19Z-
dc.date.issued2017
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1759-
dc.descriptionRitu Mehta, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata; Nivedita Bhanja Assistant Professor, Indian Institute of Management, Kozhikode
dc.publisherAR-IIMC
dc.publisher11th Nasmei international Marketing Conference
dc.publisherChennai
dc.relation.ispartofseries22-23 December
dc.titleThe Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings
dc.typeConference Paper
Appears in Collections:Marketing

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