Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1759| Title: | The Impact of Multifactoral Gender on the Evaluation of de-gendered Brand offerings |
| Authors: | Bhanja, Nivedita Mehta, Ritu |
| Issue Date: | 2017 |
| Publisher: | AR-IIMC 11th Nasmei international Marketing Conference Chennai |
| Series/Report no.: | 22-23 December |
| Description: | Ritu Mehta, Department of Marketing Group, Indian Institute of Management Calcutta, Kolkata; Nivedita Bhanja Assistant Professor, Indian Institute of Management, Kozhikode |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1759 |
| Appears in Collections: | Marketing |
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