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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1753
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dc.contributor.authorMehta, Ritu
dc.contributor.authorDixit, Gagan
dc.date.accessioned2021-08-26T06:24:18Z-
dc.date.available2021-08-26T06:24:18Z-
dc.date.issued2015
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1753-
dc.descriptionRitu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata; Gagan Dixit, McKinsey & Company, Mumbai, India
dc.publisherAR-IIMC
dc.publisherAnnual Conference of the Emerging Markets Conference Boards
dc.publisherDubai
dc.relation.ispartofseriesJanuary
dc.titleConsumer Decision Making: A Comparative Study of Indian and German Shoppers
dc.typeConference Paper
Appears in Collections:Marketing

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