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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1753| Title: | Consumer Decision Making: A Comparative Study of Indian and German Shoppers |
| Authors: | Mehta, Ritu Dixit, Gagan |
| Issue Date: | 2015 |
| Publisher: | AR-IIMC Annual Conference of the Emerging Markets Conference Boards Dubai |
| Series/Report no.: | January |
| Description: | Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata; Gagan Dixit, McKinsey & Company, Mumbai, India |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1753 |
| Appears in Collections: | Marketing |
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