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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1752
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dc.contributor.authorSingh, Ramendra
dc.contributor.authorBakshi, M.
dc.date.accessioned2021-08-26T06:24:18Z-
dc.date.available2021-08-26T06:24:18Z-
dc.date.issued2014
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1752-
dc.descriptionRamendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata; M. Bakshi, NSHM Institute of Media and Design, 124, B.L. Saha Road, Kolkata, 700053, India
dc.publisherAR-IIMC
dc.publisher2nd Pan-IIM World Management Conference
dc.publisherKhozikode
dc.relation.ispartofseries5-8 November
dc.titleMarket Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian Firms
dc.typeConference Paper
Appears in Collections:Marketing

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