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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1752| Title: | Market Development at Bottom of the Pyramid Using Corporate Social Responsibility? An Empirical Investigation of Indian Firms |
| Authors: | Singh, Ramendra Bakshi, M. |
| Issue Date: | 2014 |
| Publisher: | AR-IIMC 2nd Pan-IIM World Management Conference Khozikode |
| Series/Report no.: | 5-8 November |
| Description: | Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata; M. Bakshi, NSHM Institute of Media and Design, 124, B.L. Saha Road, Kolkata, 700053, India |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1752 |
| Appears in Collections: | Marketing |
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