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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1751
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dc.contributor.authorMehta, Ritu
dc.contributor.authorGupta, Debjit
dc.date.accessioned2021-08-26T06:24:18Z-
dc.date.available2021-08-26T06:24:18Z-
dc.date.issued2014
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1751-
dc.descriptionRitu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
dc.publisherAR-IIMC
dc.publisherAnnual Conference of the Emerging Markets Conference Board at the IIM Lucknow
dc.publisherNoida Campus
dc.relation.ispartofseriesB1Jan/14
dc.titleConsumers' Preference for Bonus Packs and Discounts in Sales Promotion
dc.typeConference Paper
Appears in Collections:Marketing

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