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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1751| Title: | Consumers' Preference for Bonus Packs and Discounts in Sales Promotion |
| Authors: | Mehta, Ritu Gupta, Debjit |
| Issue Date: | 2014 |
| Publisher: | AR-IIMC Annual Conference of the Emerging Markets Conference Board at the IIM Lucknow Noida Campus |
| Series/Report no.: | B1Jan/14 |
| Description: | Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1751 |
| Appears in Collections: | Marketing |
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