Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1751
Title: Consumers' Preference for Bonus Packs and Discounts in Sales Promotion
Authors: Mehta, Ritu
Gupta, Debjit
Issue Date: 2014
Publisher: AR-IIMC
Annual Conference of the Emerging Markets Conference Board at the IIM Lucknow
Noida Campus
Series/Report no.: B1Jan/14
Description: Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1751
Appears in Collections:Marketing

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