1. IR@IIMC
  2. Publications
  3. Conference Papers
  4. Marketing
Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1749
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMehta, Ritu
dc.contributor.authorKhosla, A.
dc.contributor.authorBhaskar, M.
dc.date.accessioned2021-08-26T06:24:18Z-
dc.date.available2021-08-26T06:24:18Z-
dc.date.issued2016
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1749-
dc.descriptionRitu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
dc.publisherAR-IIMC
dc.publisher4th International Conference on Marketing
dc.publisherBangkok
dc.titleRole of Comparative Advertising in Influencing Consumers' Attitude towards Brands
dc.typeConference Paper
Appears in Collections:Marketing

Files in This Item:
There are no files associated with this item.
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.