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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1749| Title: | Role of Comparative Advertising in Influencing Consumers' Attitude towards Brands |
| Authors: | Mehta, Ritu Khosla, A. Bhaskar, M. |
| Issue Date: | 2016 |
| Publisher: | AR-IIMC 4th International Conference on Marketing Bangkok |
| Description: | Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1749 |
| Appears in Collections: | Marketing |
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