Framework for using new age technology to increase effectiveness of project communication for outsourced IT projects executed from offshore

Abstract

Effective project communication involves interaction with diverse stakeholders having varied organizational and personal backgrounds. For offshore IT projects, cultural, language, time and geographic gap poses challenge in communication. Extending use of new technology in marketing communication, this paper proposes a conceptual framework to use new technology to increase effectiveness of project communication for remotely executed projects. It posits that social media powered by ubiquitous access using mobile and cloud computing, enriched by data analytics helps assuage communication challenges experienced by IT projects executed from offshore. © Springer International Publishing Switzerland 2016.