Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1702
Title: Framework for using new age technology to increase effectiveness of project communication for outsourced IT projects executed from offshore
Authors: Dhar, Suparna
Bose, Indranil
Keywords: Communication effectiveness
New age technology
Offshore
Outsourced IT project
Project communication
Issue Date: 2016
Publisher: SCOPUS
Lecture Notes in Business Information Processing
Springer Verlag
Series/Report no.: 258
Abstract: Effective project communication involves interaction with diverse stakeholders having varied organizational and personal backgrounds. For offshore IT projects, cultural, language, time and geographic gap poses challenge in communication. Extending use of new technology in marketing communication, this paper proposes a conceptual framework to use new technology to increase effectiveness of project communication for remotely executed projects. It posits that social media powered by ubiquitous access using mobile and cloud computing, enriched by data analytics helps assuage communication challenges experienced by IT projects executed from offshore. © Springer International Publishing Switzerland 2016.
Description: Dhar, Suparna, AIMA, Lodhi Road, New Delhi, 110003, India; Bose, Indranil, IIM Calcutta, Diamond Harbour Road, Kolkata, 700104, India
ISSN/ISBN - 18651348
pp.207-211
DOI - 10.1007/978-3-319-45408-5_23
URI: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988038762&doi=10.1007%2f978-3-319-45408-5_23&partnerID=40&md5=a30fa8f8de677d3ca9e98524889a8ee3
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1702
Appears in Collections:Management Information Systems

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