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Results 1-10 of 20 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2012
Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context
Sarkar, Soumya
;
Mishra, Prashant (Supervisor)
2012
Essays on consumption among migrant consumers
Sreekumar, Hari
;
Varman, Rohit (Supervisor)
2012
Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional framework
Goyal, Vikas
;
Mishra, Prashant (Supervisor)
2016
An Inquiry into marketing and consumption of khadi
Shah, Nirali P
;
Varman, Rohit (Supervisor)
2016
An Inquiry into subaltern consumption
Khare, Apoorv Kumar
;
Chatterjee, Leena (Supervisor)
2020
Essays on the Online Self-The Selfie Phenomenon
Manoharan, Bhupesh
;
Rakshit, Krishanu (Supervisor)
2019
Impact of brand de-gendering on consumer responses
Bhanja, Nivedita
;
Mehta, Ritu (Supervisor)
2018
Impact of friendship among customers on their perceived value from consumption
Banerji, Diptiman
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2016
Up against the organized retail : a study of 'impact on' and 'response of' small incumbent stores
Jain, Tinu
;
Mishra, Prasant (Supervisor)
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Author
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Choudhury, Koushiki
1
Ghosh, Sudeep R
1
Goyal, Vikas
1
Jain, Tinu
1
Kakkar, Pradeep (Supervisor)
1
Kalra, Ajay
1
Khare, Apoorv Kumar
1
Kumar, Gurugubelli Prasanna
1
Majumdar, Ramanuj
1
Manoharan, Bhupesh
.
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1
Brand performance
1
Commodity theory
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Consumer behaviour
1
Consumer culture
1
Consumer evaluation
1
Control theory
1
CPV
1
Customer perceived value
1
Digitization
1
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4
2020 - 2023
9
2010 - 2019
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2000 - 2009
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1990 - 1999
3
1980 - 1989
1
1979 - 1979
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