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Results 11-20 of 22 (Search time: 0.007 seconds).
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Issue Date
Title
Author(s)
1990
A Descriptive model of supplier selection in an industrial purchase situation: case of the public sector
Kalra, Ajay
;
Sengupta, S. (Supervisor)
1984
Consumer choice behaviour: an exploratory study in an Indian metropolis
Majumdar, Ramanuj
;
Roy, Sudas (Supervisor)
2004
The influence of customer-perceived service quality on customer's behavioural intentions
Choudhury, Koushiki
;
Roy, Sudas (Supervisor)
2002
A Multidimensional approach to measure efficiency of a service firm and the impact of quality on firm performance
Nath, Prithwiraj
;
Pal, Manabendranath (Supervisor)
;
Roy, Sudas (Supervisor)
1986
An investigation into technology-entry strategy
Thakur, Vikram Singh
;
Aiyar, Ramaswamy P. (Supervisor)
1979
The adoption of innovations by organizations : a model of process and an investigation of determinants
Rajaretnam, J
;
Kakkar, Pradeep (Supervisor)
1981
An evaluation of marketing thoughts in search of an identity
Ghosh, Sudeep R
;
Mitra, Chitta (Supervisor)
2018
Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Agarwala, Ridhi
;
Mishra, Prashant (Supervisor)
2022
Essays on bazaar: an Indian perspective
Shreshtha, Kumar
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
Discover
Author
7
Mishra, Prashant (Supervisor)
3
Jaikumar, Saravana (Supervisor)
3
Roy, Sudas (Supervisor)
2
Mehta, Ritu (Supervisor)
2
Rakshit, Krishanu (Supervisor)
2
Singh, Ramendra (Supervisor)
2
Varman, Rohit (Supervisor)
1
Agarwala, Ridhi
1
Aiyar, Ramaswamy P. (Supervisor)
1
Banerji, Diptiman
.
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Subject
2
Management of marketing
2
Marketing goods
1
Anthropomorphic metaphors
1
Anthropomorphised food
1
Anthropomorphism
1
Anthropomorphism in marketing
1
Anthropomorphism-healthy food
1
Brand performance
1
Commodity theory
1
Consumer behaviour
.
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Date issued
6
2020 - 2023
9
2010 - 2019
2
2000 - 2009
1
1990 - 1999
3
1980 - 1989
1
1979 - 1979
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