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Issue Date
Title
Author(s)
2019
Impact of brand de-gendering on consumer responses
Bhanja, Nivedita
;
Mehta, Ritu (Supervisor)
2023
The effects of anthropomorphism on consumer goal pursuits
Mishra, Ria
;
Mehta, Ritu (Supervisor)
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Author
1
Bhanja, Nivedita
1
Mishra, Ria
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1
Anthropomorphic metaphors
1
Anthropomorphised food
1
Anthropomorphism
1
Anthropomorphism in marketing
1
Anthropomorphism-healthy food
1
Consumer evaluation
1
Experimental studies
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Food technology
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Gender
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Gender-neutral shopping zones
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2019
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2023
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