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Results 1-10 of 12 (Search time: 0.007 seconds).
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Issue Date
Title
Author(s)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2016
Up against the organized retail : a study of 'impact on' and 'response of' small incumbent stores
Jain, Tinu
;
Mishra, Prasant (Supervisor)
1990
A Descriptive model of supplier selection in an industrial purchase situation: case of the public sector
Kalra, Ajay
;
Sengupta, S. (Supervisor)
1984
Consumer choice behaviour: an exploratory study in an Indian metropolis
Majumdar, Ramanuj
;
Roy, Sudas (Supervisor)
2004
The influence of customer-perceived service quality on customer's behavioural intentions
Choudhury, Koushiki
;
Roy, Sudas (Supervisor)
2002
A Multidimensional approach to measure efficiency of a service firm and the impact of quality on firm performance
Nath, Prithwiraj
;
Pal, Manabendranath (Supervisor)
;
Roy, Sudas (Supervisor)
1986
An investigation into technology-entry strategy
Thakur, Vikram Singh
;
Aiyar, Ramaswamy P. (Supervisor)
1979
The adoption of innovations by organizations : a model of process and an investigation of determinants
Rajaretnam, J
;
Kakkar, Pradeep (Supervisor)
1981
An evaluation of marketing thoughts in search of an identity
Ghosh, Sudeep R
;
Mitra, Chitta (Supervisor)
2018
Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Agarwala, Ridhi
;
Mishra, Prashant (Supervisor)
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Mishra, Prashant (Supervisor)
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Roy, Sudas (Supervisor)
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Jaikumar, Saravana (Supervisor)
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Agarwala, Ridhi
1
Aiyar, Ramaswamy P. (Supervisor)
1
Choudhury, Koushiki
1
Ghosh, Sudeep R
1
Jain, Tinu
1
Kakkar, Pradeep (Supervisor)
1
Kalra, Ajay
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Regret theory
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Risk hypothesis
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Scarcity
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Sociology of bazaars
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Supply chain
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