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Issue Date
Title
Author(s)
2018
Sponsored search advertising and its impact on operational policies
Tunuguntla, Vaishnavi
;
Basu, Preetam (Supervisor)
2018
Essays on supply chain risk
Kumar, Milan
;
Avittathur, Balram (Supervisor)
;
Basu, Preetam (Supervisor)
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Author
1
Avittathur, Balram (Supervisor)
1
Kumar, Milan
1
Tunuguntla, Vaishnavi
Subject
1
CAGR
1
Mass advertising
1
Operational policies
1
Price-setting retailer
1
Sourcing strategies
1
Supply chain risk
1
Targeted advertising