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Results 1-6 of 6 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2020
Essays on the Online Self-The Selfie Phenomenon
Manoharan, Bhupesh
;
Rakshit, Krishanu (Supervisor)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2022
Essays on bazaar: an Indian perspective
Shreshtha, Kumar
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2023
The effects of anthropomorphism on consumer goal pursuits
Mishra, Ria
;
Mehta, Ritu (Supervisor)
2023
Essays on the dynamics of linguistic marketplaces
Sinde, Saurabh
;
Jaikumar, Saravana (Supervisor)
;
Rakshit, Krishanu (Supervisor)
Discover
Author
3
Jaikumar, Saravana (Supervisor)
3
Mishra, Prashant (Supervisor)
2
Rakshit, Krishanu (Supervisor)
1
Kumar, Gurugubelli Prasanna
1
Manoharan, Bhupesh
1
Mehta, Ritu (Supervisor)
1
Mishra, Ria
1
Sharma, Ritika
1
Shreshtha, Kumar
1
Sinde, Saurabh
.
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Subject
2
Management of marketing
2
Marketing goods
1
Anthropomorphic metaphors
1
Anthropomorphised food
1
Anthropomorphism
1
Anthropomorphism in marketing
1
Anthropomorphism-healthy food
1
Commodity theory
1
Consumer behaviour
1
Cultural marketing
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Date issued
3
2023
2
2022
1
2020
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3
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