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dc.contributor.authorPinjala, Srujana
dc.contributor.authorSeetharaman, Priya
dc.contributor.authorRoy, Rahul Kumar
dc.descriptionPinjala, Srujana, Indian Institute of Management, Calcutta Kolkata, India; Seetharaman, Priya, Indian Institute of Management, Calcutta Kolkata, India; Roy, Rahul Kumar, Indian Institute of Management, Calcutta Kolkata, India
dc.description.abstractLatecomer software product firms from emerging economies are often stuck in a low-growth trajectory due to the inherent market and resource challenges they face. However disruptive technological changes present these firms with an opportunity to break out of such a logjam and leapfrog to catch up with market leaders. Using naturalistic inquiry, we present a revelatory single case study of an Indian ERP product firm and find that in order to take advantage of such opportunities, latecomer firms must invest in sustainable product innovation capabilities, identify niche markets and launch suitable products. Systems thinking approach helps capture the delays and loops in the firm's responses and its evolution through time and supports our analysis presented through a causal map of the underlying dynamics. We situate our findings in the literature on transition of ERP firms to cloud based environments and revisit studies on latecomer firms from emerging economies.
dc.publisherICIS 2017: Transforming Society with Digital Innovation
dc.publisherAssociation for Information Systems
dc.subjectDisruptive technology
dc.subjectFirm growth
dc.subjectSystems thinking
dc.titleImpact of Cloud on Firm Evolution: A Causal Model of a Latecomer ERP Firm in an Emerging Economy
dc.typeConference Paper
Appears in Collections:Management Information Systems

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