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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1626| Title: | Will they buy? Predicting purchase behaviour from customer-platform interaction analysis |
| Authors: | Gupta, Gourav Vallurupalli, Vamsi Chaudhuri, Neha Bose, Indranil |
| Issue Date: | 2018 |
| Publisher: | AR-IIMC 17th Pre-ICIS workshop on e-Business San Francisco, USA |
| Description: | Gourav Gupta, Student, Indian Institute of Management Calcutta, Kolkata; Vallurupalli Vamsi, Doctoral Student, Indian Institute of Management Calcutta, Kolkata; Indranil Bose, Department of Management Information Systems, Indian Institute of Management Calcutta, Kolkata; Neha Chaudhuri, Doctoral Student, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1626 |
| Appears in Collections: | Management Information Systems |
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