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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1507
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dc.contributor.authorRath, Pragyan
dc.date.accessioned2021-08-26T06:21:17Z-
dc.date.available2021-08-26T06:21:17Z-
dc.date.issued2013
dc.identifier.urihttps://www.researchgate.net/publication/325390543_Ur-Branding_of_the_Shield_of_Achilles_Rhetoric_as_Mediated_Context
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1507-
dc.descriptionPragyan Rath, Department of Business Ethics & Communication, Indian Institute of Management Calcutta, Kolkata
dc.descriptionISSN/ISBN - 978-1922069191
dc.publisherAR-IIMC
dc.publisher3rd Asia Pacific Business Research Conference
dc.publisherKuala Lumpur, Malaysia
dc.relation.ispartofseries25-26 February
dc.titleBranding of the Shield of Achilles: Rhetoric as Mediated Context
dc.typeConference Paper
Appears in Collections:Business Ethics and Communication Group

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