Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1507| Title: | Branding of the Shield of Achilles: Rhetoric as Mediated Context |
| Authors: | Rath, Pragyan |
| Issue Date: | 2013 |
| Publisher: | AR-IIMC 3rd Asia Pacific Business Research Conference Kuala Lumpur, Malaysia |
| Series/Report no.: | 25-26 February |
| Description: | Pragyan Rath, Department of Business Ethics & Communication, Indian Institute of Management Calcutta, Kolkata ISSN/ISBN - 978-1922069191 |
| URI: | https://www.researchgate.net/publication/325390543_Ur-Branding_of_the_Shield_of_Achilles_Rhetoric_as_Mediated_Context https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1507 |
| Appears in Collections: | Business Ethics and Communication Group |
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