Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1504| Title: | Contemporay Indian Advertising: Socio-Cultural Semantics and the Ethical Quandary |
| Authors: | Bharadwaj, Apoorva |
| Issue Date: | 2013 |
| Publisher: | AR-IIMC International conference on Education and Social Sciences Singapore |
| Description: | Apoorva Bharadwaj, Department of Business Ethics and Communication, Indian Institute of Management Calcutta, Kolkata ISSN/ISBN - 978-986-8984455 pp.393-403 |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1504 |
| Appears in Collections: | Business Ethics and Communication Group |
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