Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1503| Title: | Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids |
| Authors: | Bharadwaj, Apoorva Mehta, Ritu |
| Issue Date: | 2018 |
| Publisher: | AR-IIMC 4th international Conference on New Directions in Multidiscciplinary Research & practice london, UK |
| Description: | Apoorva Bharadwaj, Department of Business Ethics and Communication, Indian Institute of Management Calcutta, Kolkata; Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1503 |
| Appears in Collections: | Business Ethics and Communication Group |
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