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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1503
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dc.contributor.authorBharadwaj, Apoorva
dc.contributor.authorMehta, Ritu
dc.date.accessioned2021-08-26T06:21:17Z-
dc.date.available2021-08-26T06:21:17Z-
dc.date.issued2018
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1503-
dc.descriptionApoorva Bharadwaj, Department of Business Ethics and Communication, Indian Institute of Management Calcutta, Kolkata; Ritu Mehta, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
dc.publisherAR-IIMC
dc.publisher4th international Conference on New Directions in Multidiscciplinary Research & practice
dc.publisherlondon, UK
dc.titleDemystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids
dc.typeConference Paper
Appears in Collections:Business Ethics and Communication Group

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