Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1201| Title: | Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space? |
| Authors: | Singh, Ramendra Seshadri, DVR |
| Issue Date: | 2012 |
| Publisher: | AR-IIMC Journal of Business & Industrial Marketing(Special Issue on B@B Marketing in India) Emerald |
| Series/Report no.: | 27(3) |
| Description: | Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata ISSN/ISBN - 0885-8624 DOI - https://doi.org/10.1108/jbim.2012.08027caa.001 |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/jbim.2012.08027caa.001/full/html https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1201 |
| Appears in Collections: | Marketing |
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