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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1201
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dc.contributor.authorSingh, Ramendra
dc.contributor.authorSeshadri, DVR
dc.date.accessioned2021-08-26T06:04:06Z-
dc.date.available2021-08-26T06:04:06Z-
dc.date.issued2012
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/jbim.2012.08027caa.001/full/html
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1201-
dc.descriptionRamendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
dc.descriptionISSN/ISBN - 0885-8624
dc.descriptionDOI - https://doi.org/10.1108/jbim.2012.08027caa.001
dc.publisherAR-IIMC
dc.publisherJournal of Business & Industrial Marketing(Special Issue on B@B Marketing in India)
dc.publisherEmerald
dc.relation.ispartofseries27(3)
dc.titleTiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
dc.typeArticle
Appears in Collections:Marketing

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