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Title: Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Authors: Singh, Ramendra
Seshadri, DVR
Issue Date: 2012
Publisher: AR-IIMC
Journal of Business & Industrial Marketing(Special Issue on B@B Marketing in India)
Series/Report no.: 27(3)
Description: Ramendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata
ISSN/ISBN - 0885-8624
Appears in Collections:Marketing

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