Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1200
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dc.contributor.authorSingh, Ramendra
dc.contributor.authorAgarwal, Sharad
dc.contributor.authorModi, Pratik
dc.date.accessioned2021-08-26T06:04:06Z-
dc.date.available2021-08-26T06:04:06Z-
dc.date.issued2015
dc.identifier.urihttps://journals.sagepub.com/doi/10.1177/0973005215599280 | https://agris.fao.org/agris-search/search.do?recordID=US201900342380
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1200-
dc.descriptionRamendra Singh, Department of Marketing, Indian Institute of Management Calcutta, Kolkata; Sharad Agarwal, Indian Institute of Management Ranchi; Pratik Modi, Institute of Rural Management Anand
dc.descriptionpp.175-193
dc.descriptionDOI - https://doi.org/10.1177/0973005215599280
dc.description.abstractIn this article, we study the Chanderi handloom cluster as a case of market development by applying and extending Bartels’ (1968) theory of market separations. We conduct 12 in-depth semi-structured interviews of various stakeholders involved in the process of market development and validate four market separations suggested by Bartels. Additionally, we also find evidence of a new (fifth) market separation, which we label as ‘social market separation’. We empirically argue that social separation is an equally important market separation that inhibits market development at the Bottom of Pyramid (BOP), often acting as a barrier to market development. It may manifest in various forms such as overbearing social customs and regressive socio-cultural practices that may adversely impact the BOP producers’ capacity to produce or reduce their access to the markets. The implications of our study for development organizations as well as for marketers include recognizing the importance of conducting market linkages programmes for BOP producers by efficient reduction of five market separations to accelerate market development at BOP, leading to developmental gains.
dc.publisherAR-IIMC
dc.publisherEmerging Markets Conference Board | International Journal of Rural Management
dc.publisherSAGE
dc.publisherDubai, UAE
dc.relation.ispartofseries20-22 January | 11(2)
dc.subjectBottom of pyramid
dc.subjectMarket separations
dc.subjectMarket development
dc.subjectSubsistence
dc.titleMarket Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in India
dc.typeArticle
Appears in Collections:Marketing

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