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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1163
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dc.contributor.authorVarman, Rohit
dc.date.accessioned2021-08-26T06:04:04Z-
dc.date.available2021-08-26T06:04:04Z-
dc.date.issued2014
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85025456773&doi=10.1177%2f0256090920140202&partnerID=40&md5=40b100f5e4033949eb1e81a6c46e73ba
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1163-
dc.descriptionVarman, Rohit, Indian Institute of Management Calcutta, India
dc.descriptionISSN/ISBN - 02560909
dc.descriptionpp.1-6
dc.descriptionDOI - 10.1177/0256090920140202
dc.publisherSCOPUS
dc.publisherVikalpa
dc.publisherSAGE Publications Ltd
dc.relation.ispartofseries39(2)
dc.subjectBottom of the pyramid (BOP)
dc.subjectIndian marketing thought
dc.subjectPostcolonial epistemic Ideology
dc.subjectProfit maximization
dc.subjectSubaltern groups
dc.subjectWestern influence
dc.titleMarketing thought in India: Challenges of hegemony and inclusivity
dc.typeArticle
Appears in Collections:Marketing

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