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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1163| Title: | Marketing thought in India: Challenges of hegemony and inclusivity |
| Authors: | Varman, Rohit |
| Keywords: | Bottom of the pyramid (BOP) Indian marketing thought Postcolonial epistemic Ideology Profit maximization Subaltern groups Western influence |
| Issue Date: | 2014 |
| Publisher: | SCOPUS Vikalpa SAGE Publications Ltd |
| Series/Report no.: | 39(2) |
| Description: | Varman, Rohit, Indian Institute of Management Calcutta, India ISSN/ISBN - 02560909 pp.1-6 DOI - 10.1177/0256090920140202 |
| URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85025456773&doi=10.1177%2f0256090920140202&partnerID=40&md5=40b100f5e4033949eb1e81a6c46e73ba https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1163 |
| Appears in Collections: | Marketing |
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