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Title: Marketing thought in India: Challenges of hegemony and inclusivity
Authors: Varman, Rohit
Keywords: Bottom of the pyramid (BOP)
Indian marketing thought
Postcolonial epistemic Ideology
Profit maximization
Subaltern groups
Western influence
Issue Date: 2014
Publisher: SCOPUS
SAGE Publications Ltd
Series/Report no.: 39(2)
Description: Varman, Rohit, Indian Institute of Management Calcutta, India
ISSN/ISBN - 02560909
DOI - 10.1177/0256090920140202
Appears in Collections:Marketing

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