Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1148
Title: Omission and Commission as Marketplace Trauma
Authors: Bennett, Aronté Marie
Baker, Stacey Menzel
Cross, Samantha N.N.
James J.P., Bartholomew, Gregory
Ekpo, Akon Elizabeth
Henderson, Geraldine Rosa
Hutton, Martina
Khare, Apoorv
Roy, Abhijit
Stovall, Tony
Taylor, Charles R.
Keywords: Commission
Cultural trauma theory
Institutional privilege
Marketing systems
Omission
Issue Date: 2016
Publisher: SCOPUS
Journal of Public Policy and Marketing
American Marketing Association
Series/Report no.: 35(2)
Abstract: This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interConnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions. © 2016, American Marketing Association.
Description: Bennett, Aronté Marie, Department of Marketing, Villanova University, United States; Baker, Stacey Menzel, Department of Marketing, Creighton University, United States; Cross, Samantha N.N., Department of Marketing, Iowa State University, United States; James, J.P., Rutgers University, United States; Bartholomew, Gregory, Department of Education, Dixie State University, United States; Ekpo, Akon Elizabeth, Department of Marketing, Rutgers University, United States; Henderson, Geraldine Rosa, Department of Marketing, Loyola University Chicago, United States; Hutton, Martina, University of Winchester, Martina, United States; Khare, Apoorv, Indian Institute of Management, Calcutta, India; Roy, Abhijit, Department of Marketing, University of Scranton, United States; Stovall, Tony, Department of Marketing, Woodbury University, United States; Taylor, Charles R., Department of Marketing, Villanova University, United States
ISSN/ISBN - 07439156
pp.280-291
DOI - 10.1509/jppm.15.149
URI: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009181927&doi=10.1509%2fjppm.15.149&partnerID=40&md5=06e6703db5cc4dcc00dba4f8ed459e1a
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1148
Appears in Collections:Marketing

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