Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1146
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dc.contributor.authorKhare, Apoorv
dc.contributor.authorVarman, Rohit
dc.date.accessioned2021-08-26T06:04:03Z-
dc.date.available2021-08-26T06:04:03Z-
dc.date.issued2016
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84994812759&doi=10.1080%2f0267257X.2016.1247908&partnerID=40&md5=464742b02c80dc790286b76992e3b2fb
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1146-
dc.descriptionKhare, Apoorv, Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India; Varman, Rohit, Department of Marketing, Deakin University, Burwood, Australia
dc.descriptionISSN/ISBN - 0267257X
dc.descriptionpp.1619-1646
dc.descriptionDOI - 10.1080/0267257X.2016.1247908
dc.description.abstractImpelled by neo-liberal ideology, base-of-the-pyramid (BOP) and subsistence market discourses have put emphases on markets, profits and entrepreneurialism. Because of this ideological mooring, there is a marginal understanding of the role of the State and its impact on the poor in these discourses. Franz Kafka’s work provides a critical perspective on the role of the State in BOP or subsistence settings. This ethnographic study in India examines transactions related to land and highlights the Kafkaesque nature of the State. The institutional setting is fraught with Kafkaesque elements such as inaccessible and indecipherable legality, abusive power relations and alienation of subaltern subjects. It further shows that the illicit character of the State is an important reason for illegal practices in subaltern settings. © 2016 Westburn Publishers Ltd.
dc.publisherSCOPUS
dc.publisherJournal of Marketing Management
dc.publisherRoutledge
dc.relation.ispartofseries32(17-18)
dc.subjectBase of the pyramid
dc.subjectIllegality
dc.subjectInstitutional context
dc.subjectKafka
dc.subjectState
dc.subjectSubaltern
dc.titleKafkaesque institutions at the base of the pyramid
dc.typeArticle
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