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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1146
Title: | Kafkaesque institutions at the base of the pyramid |
Authors: | Khare, Apoorv Varman, Rohit |
Keywords: | Base of the pyramid Illegality Institutional context Kafka State Subaltern |
Issue Date: | 2016 |
Publisher: | SCOPUS Journal of Marketing Management Routledge |
Series/Report no.: | 32(17-18) |
Abstract: | Impelled by neo-liberal ideology, base-of-the-pyramid (BOP) and subsistence market discourses have put emphases on markets, profits and entrepreneurialism. Because of this ideological mooring, there is a marginal understanding of the role of the State and its impact on the poor in these discourses. Franz Kafka’s work provides a critical perspective on the role of the State in BOP or subsistence settings. This ethnographic study in India examines transactions related to land and highlights the Kafkaesque nature of the State. The institutional setting is fraught with Kafkaesque elements such as inaccessible and indecipherable legality, abusive power relations and alienation of subaltern subjects. It further shows that the illicit character of the State is an important reason for illegal practices in subaltern settings. © 2016 Westburn Publishers Ltd. |
Description: | Khare, Apoorv, Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India; Varman, Rohit, Department of Marketing, Deakin University, Burwood, Australia ISSN/ISBN - 0267257X pp.1619-1646 DOI - 10.1080/0267257X.2016.1247908 |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994812759&doi=10.1080%2f0267257X.2016.1247908&partnerID=40&md5=464742b02c80dc790286b76992e3b2fb https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1146 |
Appears in Collections: | Marketing |
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