Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1146
Title: Kafkaesque institutions at the base of the pyramid
Authors: Khare, Apoorv
Varman, Rohit
Keywords: Base of the pyramid
Illegality
Institutional context
Kafka
State
Subaltern
Issue Date: 2016
Publisher: SCOPUS
Journal of Marketing Management
Routledge
Series/Report no.: 32(17-18)
Abstract: Impelled by neo-liberal ideology, base-of-the-pyramid (BOP) and subsistence market discourses have put emphases on markets, profits and entrepreneurialism. Because of this ideological mooring, there is a marginal understanding of the role of the State and its impact on the poor in these discourses. Franz Kafka’s work provides a critical perspective on the role of the State in BOP or subsistence settings. This ethnographic study in India examines transactions related to land and highlights the Kafkaesque nature of the State. The institutional setting is fraught with Kafkaesque elements such as inaccessible and indecipherable legality, abusive power relations and alienation of subaltern subjects. It further shows that the illicit character of the State is an important reason for illegal practices in subaltern settings. © 2016 Westburn Publishers Ltd.
Description: Khare, Apoorv, Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India; Varman, Rohit, Department of Marketing, Deakin University, Burwood, Australia
ISSN/ISBN - 0267257X
pp.1619-1646
DOI - 10.1080/0267257X.2016.1247908
URI: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994812759&doi=10.1080%2f0267257X.2016.1247908&partnerID=40&md5=464742b02c80dc790286b76992e3b2fb
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1146
Appears in Collections:Marketing

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.