Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/1143
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dc.contributor.authorChoudhury, Koushiki
dc.date.accessioned2021-08-26T06:04:03Z-
dc.date.available2021-08-26T06:04:03Z-
dc.date.issued2017
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85007412435&doi=10.1002%2fnvsm.1569&partnerID=40&md5=7947a321b6c618f38a37dc5bdb421594
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/1143-
dc.descriptionChoudhury, Koushiki, Indian Institute of Management Calcutta, India
dc.descriptionISSN/ISBN - 14654520
dc.descriptionDOI - 10.1002/nvsm.1569
dc.description.abstractThe liminal state associated with terminal illness and death of a loved one is characterized by a marginalized experience, often accompanied by immense grief, confusion, isolation, and in cases identity crisis.There exists a range of issues that make marketing to these groups very different from marketing to non-sensitive segments.This paper adds to the literature on marketing to sensitive groups by exploring the concept of death and implications for nonprofit organizations in grief support and terminal illness, with an ethnographic study of one of the world's largest Nichiren Buddhist organizations.It shows that Buddhist concepts of death can play a compassionate role for nonprofit organizations in countering the delusory fear and hopelessness of death for families and patients coping with bereavement and imminent death. © 2017 John Wiley & Sons, Ltd.
dc.publisherSCOPUS
dc.publisherInternational Journal of Nonprofit and Voluntary Sector Marketing
dc.publisherWiley-Blackwell Publishing Ltd
dc.relation.ispartofseries22(1)
dc.subjectConsciousness
dc.subjectDeath
dc.subjectGrief support services
dc.subjectIllness
dc.subjectNichiren Buddhism
dc.subjectNonprofit
dc.titleA Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness
dc.typeArticle
Appears in Collections:Marketing

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